About The Love U Collective: Rituals for Intentional Living
The Transformation: From Routine to Ritual
"When we learn to tune in, prioritize, and support our our own needs rather than looking externally, we create an unbreakable, loving relationship with ourselves."
— Jamie
At Love U, the 'U' stands for University. We believe the most important subject you will ever study is yourself. Our products are your textbooks, and our rituals are your labs. We provide the tools; you provide the intention.
We believe your daily skincare shouldn’t just be a "to-do"—it should be a portal to your own power.
We specialize in natural incense and chakra-balancing rituals for home aromatherapy, handcrafted in Chicago to help you move from burnout to balance.
The Story of the Collective:
Jamie & Olivia
The Love U Collective was born from a shared realization between two sisters navigating the overwhelming weight of "holding it all together."
Jamie | Co-Founder & Emotional Alchemist
My journey began in the high-pressure world of corporate life. After 10+ years, I was miserable, disconnected, and looking for a way out but so afraid to leave my safety net. I started a consistent yoga practice and began experimenting with essential oil blends in my diffuser to "adjust my mood." If I needed a productive workday, I’d create a bright, tropical scent to transport my spirit to a beautiful island. Inspired by our grandmother—who handcrafted her own skincare—I began infusing these intention-setting scents into physical products, aligning them with the body’s energy centers (the Chakras).
Olivia | Co-Founder & Creative Director
While Jamie was navigating corporate burnout, I was navigating the beautiful but exhausting transition into motherhood. I felt myself losing my identity in my new role. How could I go out with the girls or have a night out when this little human depended on me at every second of the day? Through our shared "sister" rituals—vision boarding, soulful conversations over wine, and yoga—I began to reclaim my energy and awareness. We realized that women everywhere felt just like us: holding it all together on the outside, but feeling like something was missing on the inside.
Why "The Love U Collective"?
Our name carries a dual mission that guides everything we create:
- Self-Love as a Foundation: We help you turn mundane habits, like moisturizing or washing your face, into intentional rituals. We believe that self-care is the simplest path back to self-love.
- The Power of the Collective: We are more than a product-based business; we are a community. We believe that when women come together authentically, we shift energy and move mountains.
Through our Chicago-based events and diverse self-care modalities, we expose our community to various rituals so that everyone can find the unique practice that supports their individual soul.
Handcrafted Aromatherapy with Intentional Ingredients
Every product in our collection—from our Shea and Kokum body butters to our massaging candles—is a tool for emotional regulation. We bridge the gap between external beauty and internal harmony by using:
- Chakra-Targeting Blends: Essential oils specifically chosen to balance your energy.
- Clean, Vegan Formulas: Nutrient-rich bases like Rosehip, Grapeseed, and Almond oils.
- Soulful Intentions: Hand-poured in small batches.
Ready to find your flow?
Shop our Chakra-Aligned Rituals
Single drop of shimmering Root Chakra body oil falling from a glass dropper into a jar of Comfy AF natural skincare.
Comfy AF
Root chakra collection
Anxiety? Stress? Use this ritual to instantly anchor your energy, clear the noise, and settle into feeling safe and secure in your own body.
Close up of the creamy texture of Sexy and I Know It Sacral Chakra body butter being held in an African American woman's hands.
Sexy & I Know It
Sacral Chakra Collection
Reconnect with your sensual, creative energy. This collection supports emotional fluidity, self-expression, and embracing joy without guilt.
Close up of Get Sh*t Done 3-in-1 sugar scrub texture for Solar Plexus chakra balancing and exfoliation
Get Sh*t Done
Solar Plexus Chakra Collection
Transmute self-doubt into confidence. This is the ritual for clear boundaries, focused energy, and tapping into your inner fire to make things happen.
Love on the Brain
Love on the Brain
Heart Chakra Collection
Cultivate compassion for yourself and others. Use this blend to heal wounds, open to forgiveness, and live from a place of connection and grace.
Talk to Me Nice
Talk to Me Nice
Throat Chakra Collection
For those moments when you need courage. This ritual supports clear communication, self-expression, and living in your genuine truth.
Enlightened Vibes
Enlightened Vibes
Third Eye Chakra Collection
Clear the mental clutter and gain perspective. This collection is your tool for clarity, focus, and deepening your connection to inner wisdom.
Bow to the Crown
Bow to the Crown
Crown Chakra Collection
Elevate your meditation and quiet the ego. Use this ritual to connect to higher guidance and feel the profound peace of knowing you are supported.
